Mom of five, rebuilding after years in survival mode. An audience of moms grounded in faith, showing up for motherhood, building routines that actually stick, and learning to love their lives again.
Postpartum and past-postpartum moms who gave everything to their families first, now showing up for routines, movement, beauty, and style that make them feel like themselves again.
Why brands convert here
This is a "does it actually work for real life after babies" audience. Hayley tests everything on herself first, a stroller, a serum, a pair of jeans, so when she recommends it, viewers trust it enough to buy it themselves.
Beyond the highlight reel
Honest, unfiltered, zero "bounce-back" pressure. Viewers come for real routines and stay for the permission to prioritize themselves, a natural fit for baby & parenting essentials, skincare and beauty, fitness, and wardrobe brands built for real bodies and real schedules.
Brands trusted with this audience's attention, before and since.
A sample of past sponsored posts and features across YouTube and Instagram.
Nearly a decade of content, from a viral night-routine vlog to real homeschool life, a library that keeps finding new viewers long after publish day.
Standard rates for sponsored YouTube content. Custom bundles, series, and usage rights quoted separately.
| Deliverable | Investment |
|---|---|
| Mid-Roll Integration60–90 sec, scripted and woven into a relevant video with a clear call to action. | $1,200 |
| Sponsored Short / IG ReelVertical short, 30–60 sec, posted to YouTube or Instagram. | $1,000 |
| Bundle: Mid-Roll + YT Short/IG PostMid-roll integration paired with a dedicated Short or IG post for maximum reach across formats. | $1,750 |
Baby & parenting essentials, skincare & beauty, fitness & movement, wardrobe & style, postpartum wellness, home & family retail.
Anything that trades on unrealistic "bounce-back" pressure or diet culture. Every partnership is screened for real-life fit first.
For rates, availability, and partnership inquiries, reach out directly. Hayley reviews every brand fit personally.
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